We teach teams and individuals to build AI agents independently
SellerUp trains both in-house teams and individual specialists to build analytics and automation themselves: AI agents on modern frameworks, best practices, no contractors. The full programme starts at $2,000 with one project run end to end, and usually takes two to three months or more — to a confident result.
Ways we train and advise you
Two formats · any starting level
Built for a marketplace team.
A team, a department or a solo seller
- Put AI into the processes you already run: reports, listings, support, purchasing
- An AI audit of your operations, the savings math, and the case to take to management
- Build your own agents for your own tasks — no contractors, no per-seat licences
Working automation on your own data, a rollout plan, and a team that runs it without us
A new specialisation, for yourself
- Build turnkey automation for marketplace and e-commerce sellers
- Package the service, price it, and get to your first client
- Ship your own AI products without waiting for developers
A portfolio of working solutions, a packaged service, and a clear path to the first client
You can start at any level.
Beginner track
The basics from zero, no code: how agents, prompts, tools and product data fit together. Your first working agent — on your own task, within the first weeks. Stuck? We take it apart on a live session. You finish with something that actually runs, and a case you can show.
Practitioner track
You skim the basics and go straight to production: Amazon SP-API and the Allegro REST API — tokens, rate limits, retries and webhooks; joining marketplace, CRM and warehouse data; your own SaaS or mobile app. The depth tutorials never get to.
One programme, two depths: beginners are not left behind, practitioners are not bored.
The stack, the integrations and the data we teach on.
Marketplaces, platforms and data
- Amazon SP-API
- Amazon Ads API
- Walmart API
- Allegro REST API
- Shopify API
- Keepa
- Helium 10
- Sellerboard
- Sellerise
- Any service with an API or MCP
Systems of your own
- A CRM built from scratch
- Internal panels and dashboards
- Warehouse, ERP and logistics integrations
- Webhooks and job queues
- Telegram bots for operations
- Your own SaaS or mobile app
Engineering and agents
- Claude Code — what we build all of it in
- GitHub: repos, branches, reviews
- MCP — handing an agent scoped tools
- Agent frameworks
- Logs, monitoring, retries
- Access scopes and secrets
- Deployment and running it in production
We connect any service that exposes an API or an MCP server. If a usable interface does not exist, we say so before the start — not after the invoice.
Agency projects · not textbook exercises
We do not teach from a textbook. We teach what the agency builds every day.
These are the shapes the work actually takes — and they become your own cases: you build what we build for clients, on your own data and at your own pace.
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- Supplier databases and distributor price updates pulled in automatically
- Margin and ROI calculated per item, without a spreadsheet pass
- Around ten more research criteria applied in the same run
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- Operations mapped first, then agents built into the steps that repeat
- PPC analytics and oversight of the ad contractors: spend, bids and placements refreshed daily, the critical metrics hourly
- Structured reports arrive on their own — to the analyst on the team and to the person who signs off
- Reporting that assembles itself — no manual exports before a decision
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- More than seven sales channels and eight countries in one system
- Anti-dumping control: prices across every channel and country watched automatically
- B2B sales checked against the resale policy — enforcement without manual audits
- Orders, customers and communication in the brand’s own CRM, not a rented one
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- Sales forecasting on a stock-calculation matrix, not a gut feeling
- A supply calendar and a payment calendar computed across 15+ Chinese factories
- Restocks that do not miss, routine automated, every metric on the director’s desk
Hands-on experience building and automating across every e-commerce segment — private label, wholesale, retail — multichannel and multi-agent.
In a year this will be a baseline skill.
Right now it is your advantage.
“It is all free online” — the basics are, and you can piece them together from tutorials. What gets paid for is what is not in them: production, integrations with Amazon SP-API and Allegro, work on your own account data, and someone answering for the result.
“AI is a toy — we are fine as we are”
While you wait, a competitor hands the routine to an agent: reports, repricing, support replies. The gap shows up in margin and decision speed, not in slide decks.
“I built an agent from a YouTube guide and it breaks on real orders”
YouTube guides stop where production starts: SP-API tokens and rate limits, retries, webhooks, logs, and what an error costs in money. That is exactly what we work through — on your processes.
Founder
How this differs from other courses
Vladislav Mykhailenko · Founder SellerUp · Co-founder SaaS foks.biz
Since 2012 I have specialised in e-commerce and retail: we launched national-scale e-commerce divisions from zero. On top of that an engineering background — I co-founded a SaaS product. Now I want to teach you to build the same kind of thing with AI.
- 14 years in e-commerce, since 2012
- 50+ people in the teams I ran
- 2 products of my own: FOKS and SellerUp
- From online stores for small specialist companies to setting up, launching and growing large national DIY-format retail operators.
- Online stores built from zero — first version through to a working sales channel.
- Ran e-commerce teams of 50+ people, working in the segment full time.
- Omnichannel integrations, and retail and e-commerce work for large national and European brands.
- Co-founder of the SaaS product FOKS (foks.biz).
- Founder of the SellerUp agency.
- Specialisation: marketplaces — Amazon above all — and e-commerce as a whole.
What training costs
Full training programme with one project run end to end
from $2,000
Custom formats are quoted per task
Fill in the formFAQ: training in AI automation
I need help specifically with Allegro — where do I go?
To the dedicated Allegro consulting and training service, not this page. That one is focused entirely on the Polish market — company paperwork, payment systems, logistics, listings and Allegro Ads — and is delivered by people who run launches there. This page is about learning to build AI agents, automation and analytics yourself — as a team or on your own.
Is the training a group or one-to-one?
Both exist. A team is taught as a closed group: live online sessions on your processes, and between sessions the team works on its own tasks and gets a review of what came out. The personal format is one-to-one, at your own pace and toward your own goal: switching specialisation, building a first solution to sell, or understanding AI as the person who signs off on it. Session recordings stay with you.
I am not a programmer. Is this for me?
Yes, on the personal track: it is built on existing tools, integrations and data, and the skill that matters is framing the task and checking the result, not writing code from scratch. The engineering programme for teams goes deeper and does need people who can read and write code in your stack. Which track is yours is clear after the first conversation, and we say plainly if neither fits.
What does the team need to know before we start?
Enough engineering to read and write code in your existing stack; we teach the agent and automation layer on top of that. The sessions run on your real tasks rather than exercises, so the first things your team builds are things you actually needed. If the gap is larger than that, the audit will say so before you commit to a programme.
How does a consultation work?
Online, over a video call, prepared in advance. You send the questions and, where the answers depend on it, access to the systems involved, so we arrive with specifics instead of spending the session gathering context. We work through your processes, data and goals, and the recording stays with you to share internally.
How much time does it take per week?
Count on four to six hours: the live session plus work on your own task between sessions. Less than that and the pace stretches out, which is fine — the programme runs at your pace, not on a cohort timetable. The only deadlines here are the ones you set yourself.
How long does training take?
Usually two to three months, and often longer, depending on the stack and how loaded you already are. We are not aiming at a certificate but at a working result: you building and running systems without us. That means live sessions on real tasks, then reviews of what you ship until the reviews stop finding anything.
How much does it cost?
Full training starts at $2,000 for the programme with one project run end to end: the process review, the live sessions, and support until you are independent. A one-off strategy session and a process audit with a written plan cost less and are quoted separately; custom formats are quoted per task.
Describe your team (or yourself), your stack and the goal, and we come back with options and pricing within one business day.
Can a company pay by invoice?
Yes. We work under a contract and invoice the company; for sole traders and individuals it is the same contract. Payment schedule and milestone split are agreed before the start, so nothing is a surprise mid-programme.
What do I pay for besides the training?
External services, billed to you directly rather than through us: a paid AI assistant plan (agent work is more comfortable on the higher tiers) and API usage. Production adds hosting — usually tens of euros a month at the start.
The exact figures depend on the volume of your data and the number of integrations, and we work them out before you pay for anything.
Will this be outdated in six months — models keep changing?
Models change, the architecture does not. We do not teach the buttons of one interface but how agents, tools, data and access boundaries fit together, and how to get that into production. Marketplace interfaces meanwhile live for years: Amazon SP-API and the Allegro REST API move in versions with deprecation windows, not overnight.
What do I have left when the training ends?
A working system on your own processes rather than a set of notes: the solution (or several), its documentation, the session recordings, and the understanding of how to extend it. For a team there is also the automation plan that shows what to take on next.
Do you issue a certificate?
There is no state-recognised diploma here and we do not promise one. What is left at the end is the work itself: solutions, documentation and recordings. If a document is needed for internal procedures, we issue a letter describing the programme — scope, topics, and what was built.
Who runs the training?
The programme is led by Vladislav Mykhailenko, founder of SellerUp, who has spent years taking brands onto marketplaces and comments on e-commerce for Forbes. The technical parts run together with the engineers who build these integrations in production. A request from this page reaches Vladislav personally.
Do you hand out real client projects?
We do not hand out clients — promising someone else’s orders would be dishonest. We teach you to find them: how to package the service, what to show a seller, how to price it, and how to run the project after launch. The work itself is on real tasks: yours, or briefs from the agency’s own practice if you do not have any yet.
Request
Tell us what you need help with.
Describe your team (or yourself), your stack, and the goal — consulting, an audit, or a training programme. We reply within one business day.
- Reply within 1 business day
- Honest go / no-go answer
- No “boilerplate proposal”